Aesthetic Usability Effect
Users often perceive aesthetically pleasing design as design that’s more usable.
Productivity soars when a computer and its users interact at a pace (<400ms) that ensures
that neither has to wait on the other.
Begin with the end in mind
Before I start designing anything, I make sure all the goals are specified.
The single most important rule in creating UI is to be consistent.
Less is more
For UX, the underlying aim of this is simple: reducing the operational and cognitive costs of
the users. In placing value on this, the design’s usability and consistency improve.
Know your audience
When I've identified my audience, I remember to incorporate their feedback into the design.
Considering end user's actionable feedback is significantly valuable.