OM-Ant

Articles I've written

Perspectives on marketing, brand, and building things that work.

Medium
The Quiet Uncertainty at the Centre of African Leadership

Walk through any major African city and pay attention to what you see.Glass towers that belong in Dubai.Churches that look like they were lifted from the American South and dropped onto West African s…

June 27, 2026 Read More →
You Shipped It in a Day. It Broke in a Way That Took Weeks to Fix.

There is a particular kind of Saturday morning that nobody warns you about when you start a business.Your site is down. Not slow. Down. A customer sent you a message asking if you were still operating…

June 25, 2026 Read More →
They Never Learned Marketing. That Is Why They Are So Good At It.

There is a man who walks my street most mornings. He carries his goods on his head. No shop, no signage, no logo. Just him, the sun, and whatever he has decided to sell that week. Some mornings, it is…

June 24, 2026 Read More →
Incognito Rasta: The Man in the Suit Who Knows Every Popcaan Lyric

My friend called me Incognito Rastaman. He said it laughing. The kind of laugh that is also a little bit of an accusation. We had been on a Snapchat streak, the two of us, the way old friends do when …

June 24, 2026 Read More →
Hands Got Me Here. Head Got Me Further. Heart Changed Everything.

There is a question nobody asks you when you get promoted.Not “are you ready?” That one gets asked. Not “do you have what it takes?” That one gets implied. The question nobody asks is this: are you wi…

June 15, 2026 Read More →
The Poverty Premium: Why the Poor Often Pay More

Poverty is often understood as the absence of money. Yet in many societies, poverty is not merely a financial condition; it is also an expensive way to exist.This is one of the great contradictions of…

May 19, 2026 Read More →
What We Believe Changes As We Change

Human beings rarely see life the same way forever.What we believe at any point in time shapes how we interpret everything around us; what is good, what is bad, what is possible, and what is meaningful…

May 15, 2026 Read More →

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